John Lewis & Partners — Rebrand
Lead UI Designer
2018
Background
In 2017–18 the John Lewis Partnership collaborated with Pentagram on developing new unified brand identities and a shared design system. I was hired by John Lewis to help redesign their website incorporating the new brand.
Approach
Responsible for site navigation and large parts of the buying journey I identified where simple, timesaving updates could be used and where there were opportunities for optimisation and improvement.
Result
Working closely with other designers and developers, we created a new online style guide and successfully launched a fresh and contemporary looking website and native apps in September 2018.
As featured on Design Week and It’s Nice That
“Malin was fantastic to work with. Her attention to detail and commitment to pixel perfect design ensured that we kept our brand shining through even during complex site and feature changes. During her time at John Lewis she was integral to our re-brand and subsequent high value feature development.”
— Daniel Franks, Product Owner, John Lewis & Partners